INSTAGRAM RECOMMENDS POSTS IN FEED
Ever since the algorithm change to our Instagram feeds back in 2013, the discovery of new content has been a real grievance for its users. However, the platform recently began testing Recommended Posts, and along with the All Caught Up feature, Instagram is hoping to provide a solution to anyone with FOMO and a new way of sharing content. The Recommended Posts won’t necessarily come from brands but from other users the platform thinks might be relevant to your own interests based on the content you already engage with.
INSTAGRAM POLLS IN DMS
Instagram has been rolling out new features to make its Stories platform more interactive for some time now. Instagram Polls is proving to be the most popular feature so far, so it’s no surprise to learn that you can now share the Polls via private message. DM Polls will work in the exact same way as when sharing a public story – the only difference is that now you can choose a select number of friends to help you make a decision instead of putting the question to all of your followers.
CONTROL SNAPCHAT WITH YOUR VOICE
Snapchat’s latest update brings you a whole batch of new lenses which can be controlled by saying one of the short pre-selected words which appear on your screen. Just like previous lenses, these will also be animated with each word triggering a different action. For example, ‘hi’ triggers a fun animation that surrounds you with a flock of friendly birds. Say ‘love’ to cue the cheesy jazz. ‘Yes’ will trigger a zoom effect, and ‘no’ will place you in an infinite photo tunnel.
PINTEREST TESTS MAX-WIDTH PROMOTED VIDEO
A lot of credit can be given to Pinterest’s advertising offering for the platforms recent revival, now including the recently announced arrival of max-width Promoted Video. Video has proven to be a very popular medium for brands on other social channels, and Pinterest is hoping the new format will make the platform even more appealing. Via this format, videos will appear across the screen and will be four times bigger than the regular Pin size.
FACEBOOK IS ROLLING OUT STORIES HIGHLIGHTS
In spite of Facebook Stories not being as popular as it is on its sister channel Instagram, it seems that Facebook is going to make it a permanent feature. You can already archive your story and save it for later, however, you will soon be able to add titles and cover images. The new feature is a great opportunity for brands to repurpose old content and give it a new lease of life.
ARE ALL BOARD MEETINGS THIS STRANGE?
When it comes to putting themselves out there, Old Spice’s modus operandi always seems to involve a little creative risk, and it’s certainly evident in their latest work – a live-streamed boardroom meeting. It’s clear from the start that things aren’t quite what they seem. Live video has been around for some time, with most brands using it to showcase a PR stunt or some kind of event activity. However, this feels more episodic and narrative driven – a bit like an episode of a comedy sitcom (a very long episode that is, the video is over 2 hours). With 5 more “boardroom meetings” planned, we’ll certainly be keeping an eye on how this unfolds and if any other brands follow suit.
Watch the video here: https://youtu.be/UJbaHK2cbRs
RYAN REYNOLDS AND HIS OOO EMAILS
Funny, smart, charming, good-looking, Hollywood megastar and now it looks like we can add expert marketer to the list of Ryan Reynolds’ accomplishments. It seems the owner of Aviation Gin has decided to take a very novel approach to promote his gin. Following an “accidental leak” of his company email address on The Tonight Show Starring Jimmy Fallon, Ryan’s inbox was inundated with emails, however, everyone was met with one of the many smart and hilarious out of office emails. Try it for yourself, his email is Ryan@AviationGin.com.
140 PHOTOGRAPHERS HAVE FREE REIN ON NATIONAL GEOGRAPHIC’S 90M FOLLOWER INSTAGRAM
Before there was Instagram, there was National Geographic – it was one of the few places where truly breath-taking photography was available for a mass audience. However, Instagram changed all that by allowing everyone the opportunity to share amazing pictures with the world – it was inevitable that National Geographic would take to the platform with such aplomb. The content isn’t masterfully curated by staff members sat in an office, it is in fact created, and managed, by 140 different photographers working out on location. It’s risky, but that risk has lead to National Geographic amassing the largest following for a non-celebrity brand, 90 million, and some of the highest engagement numbers found on the platform.