Instagram is improving their in-app shopping experience further by adding an AR feature. Users with the latest version of Instagram can now try on different shades of make-up or styles of sunglasses and share these looks via DMs or Stories before purchasing. For now, this is only available to select brands including Ray-Ban and NARS Cosmetics.
Pinterest is continuing their mission to make their platform more shoppable by adding new features to help businesses reach people who want to go “from inspiration to purchase.”
Shop the Look ads are currently available for select partners in certain countries and allow retailers to showcase multiple products in a single ad.
With the new dynamic business profile, brands can now upload a video to their profile to demonstrate their brand story or values in a concise manner. A dedicated Shop tab also allows users to browse items directly from the profile.
With the new Catalogue feature, businesses can now upload their entire catalogue and automatically make Product Pins shoppable.
Following Instagram’s recent announcement of its trial in hiding Likes, Facebook is following in its footsteps. The author of the post will still be able to see the Like count but it won’t be visible to other users. The trial has begun in Australia and will enable the platform to evaluate whether the change will improve user experience.
LinkedIn found that people are twice as likely to accept connection requests after having met in person. To help their members connect, the platform has launched its own Events feature with which you can create and join professional events, invite your connections, chat with fellow attendees and connect online once the event is over.
To promote its new range of baseball cleats during the MLB playoff season, Adidas worked with Snapchat and AvatarLabs to create an 8-BIT Snapchat game. It’s Snapchat’s first ever game where you can shop directly from within the app – a fun concept which could be great for targeting younger baseball players. Check out the game here.
ITV News has introduced a new daily Instagram news show, The Rundown, to match how young people are consuming media. The short videos are being published as Stories and feed posts every weekday at 3:45pm to coincide with when school finishes. This is a great way to encourage teenagers to engage with news and current affairs.