November Social Media News


TikTok now has over 1.5 billion downloads

This month, TikTok surpassed 1.5 billion downloads on iOS and Android devices. This makes it the third most downloaded non-gaming app so far this year, after WhatsApp and Messenger. According to mobile app data specialists, Sensor Tower, the most downloads have come from India (31%), followed by China (11.5%), then the US (8.2%). With this rapid growth, US lawmakers are becoming increasingly concerned about TikTok’s global influence and the potential security issues behind it. Could TikTok by the one to watch in 2020?


Instagram is now testing hidden likes globally


The awaited change now limits users to seeing only a few of their mutual friends who have liked a post. This has caused anger amongst influencers who have already seen a 15% decline in likes. The platform has communicated that they are working on a separate solution for influencers, however, the result shows that the engagement rate will decrease in value within the industry.


Facebook Pay launches in the US

The new payment system will eventually be available across Facebook Messenger, Instagram and WhatsApp, making it even easier for users to shop within ads, send money to their friends or donate to fundraisers. The function will be separate from Libra, enabling users to pay with their debit and credit cards, as well as PayPal.


Snapchat extends non-skippable ads to up to three minutes

Snapchat is testing non-skippable ads for up to three minutes. They are hoping that this extended format will be an impactful way to engage Gen Z and millennials for longer, especially in the lead-up to Christmas.


Wendy’s creates bespoke character and joins Fortnite to destroy burger freezers

Fast-food chain Wendy’s published a live stream of a Fortnite Wendy’s character destroying burger freezers. When Fortnite introduced a battle between Team Pizza and Team Burger, Wendy’s noticed that Team Burger had burger freezers in its restaurant kitchens. Wendy’s accompanied the stunt with social posts, to promote the use of fresh burger patties in their restaurants.


Adidas unveils Facebook AR Tech at new London store

Shoppers at the new Adidas flagship store can use the Instagram camera on their mobiles to unlock AR installations.

Adidas has collaborated with Facebook to utilise the social media giant’s Spark AR platform in their new flagship store. Shoppers can unlock AR installations that bring to life the stories behind the brand’s product innovations. Customers can reveal three different experiences in store, each focusing on a different product innovation – 4D, Futurecraft Loop and Uniforia.