May Social Media News

Facebook Shops are open for business 

As more and more people turn to online shopping, Facebook want to make it easier for businesses to set up online. This month, they announced the launch of Facebook Shops, a new feature which enables businesses to simply create a shop on their Facebook and Instagram page — and it’s free. It comes at a time when small businesses in particular are struggling, so are relying on their online shops to keep their business running. Businesses can select products from their catalogue and customise the look and feel of their shop with a cover image and accent colours that best showcase the brand.  

You will find a business’ Shop on their Facebook page or Instagram profile, and via Stories or ads. You can only place an order without leaving the app if the business has enabled checkout in the US. Otherwise, the app will direct you to the business’ website. For queries, you’ll be able to message the business via WhatsApp, Messenger or Instagram Direct. Facebook has also advised that in the future, customers will also be able to make purchases directly within a WhatsApp, Messenger or Instagram Direct conversation.

Instagram announce the rollout of IGTV ads

IGTV ads will initially appear when users click to watch IGTV videos from previews in their feed. They will be built for mobile and last up to 15 seconds long. Instagram will test different experiences, such as the ability to skip an ad.  

Testing has begun on IGTV ads, starting with a small group of creators and advertisers in the US. It will then expand to other countries over time. 

TikTok ramps up advertising products with new AR ad format 

TikTok is currently the fastest growing social platform and it doesn’t look like it’s going to stop any time soon. It’s been reported that they are now looking to launch an ‘AR brand effect’ to their list of ad products. As with Snapchat, this feature enables users to add branded visual effects which interact with their physical surroundings to their videos. It’s due to launch globally later this year, so watch this space. 

Twitter users can now schedule Tweets natively 

Twitter has finally rolled out their native scheduling feature, so users no longer have to rely on third-party apps to schedule Tweets in advance. Simply compose your Tweet then click on the calendar icon at the bottom. A small window will then pop up, where you can select the date and time for your Tweet to be published.  

Fujifilm enables you to use your camera as webcam 

The electronics brand has announced a new solution that lets owners of their X Series and GFX System digital cameras use them as webcams. The feature could take conference calls to a new level, especially when it comes to showing event locations or architectural models to colleagues. 

How to build your own fort at home using IKEA furniture 

We all know and love IKEA and its quirky, often unreadable manuals on how to build their products. The furniture chain is now making the best out of the lockdown situation; after the release of their famous meatball recipe, they have now launched a complete guide to building old-fashioned forts, using IKEA furniture. The retail company is also asking users to share their forts using the hashtag #StayHome.