March Social Media News

TikTok launched #HappyAtHome: Live! Series featuring celebrities and influencers

The increasingly popular app is now in its second week of a new series called #HappyAtHome: Live! The livestream shows run every day from Monday to Friday and have so far been hosted by the likes of Arnold SchwarzneggerAlicia Keys and social media stars like Charli D’Amelio.

Each day has a theme: Motivation Monday, Kick Back Tuesday, Show & Tell Wednesday, EduTok Thursday and Sound Check Friday. EduTok Thursdays include a live Q&A session with the WHO. This is a great way to emphasise the importance of staying home right now and have well-known faces help deliver that message to a young audience. 

Instagram now lets you browse feed posts with your friends in a video chat 

Instagram now enables you to scroll through feed posts together with friends in a group video chat. You can access this feature by tapping the ‘Media’ button during the chat and Instagram will let you browse together through posts you’ve liked and saved or suggested content. During times of self-isolation, this turns scrolling through your feed into a truly social activity. 

Twitter has started testing its own Story feature 

It was only a matter of time before Twitter joined the likes of Facebook and Instagram in the space of ephemeral content. Like Stories, the new ‘Fleets’ feature will allow users to share Tweets that stay at the top of the Timeline and disappear after 24 hours. The rise of Stories suggests that people enjoy raw, off-the-cuff content as it feels more authentic; they don’t always want to see polished, curated posts. The testing has started in Brazil and follows shortly after LinkedIn also announced upcoming Stories on their platform. Watch this space!

Wildfire has created a Positive Feed

At a time where stress and anxiety levels are high, couldn’t we all do with a healthy dose of positivity every day? That’s why we’ve created a Positive Feed – all the incredible acts of kindness from individuals, brands and communities in one place. 

Check it out here.

United Nations calls on creatives across the globe to help spread the word on COVID-19 

(Artwork by Gerardo La Porta)

The UN has issued an open brief to creatives all over the world to help spread the word on COVID-19, particularly in areas that haven’t yet experienced large outbreaks. In their words, they are looking for a “multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages”. The 6 key public health messages include: personal hygiene, social distancing, know the symptoms, kindness contagion, myth busting and donate.

This is the first time the UN haever launched an open brief. Although these are uncertain times, it’s also the perfect opportunity for people across the world to show solidarity and work together.

Read the full brief here.

Burger King France shows people how to make a Whopper at home 

Since their restaurants closed due to the coronavirus, Burger King France decided to show their social media followers how they could enjoy their famous burgers at home. The image depicts the simple ingredients needed to put together ‘le Whopper de la quarantaine, and there are also versions for their other bestselling burgers. The accompanying message lets customers know they can enjoy these versions at home, until they can have the original again.

BrewDog opened their virtual bar

This month, the craft brewery made UK headlines after their announcement that they would start delivering free hand sanitiser to the NHS. Since they closed all their UK bars on 20th March, they’re now hosting weekly online bar sessions with live music, quizzes, games and even beer tastings. Their first session on Friday 27th March saw over 1,000 people tune in via Zoom. Anyone who fancies joining can simply register here.