July Social Media News

Twitter now lets you add voice notes to Tweets

Although you can now compose Tweets of up to 280 characters, sometimes that still isn’t enough. That’s why Twitter is now introducing a new feature which allows you to add audio to your Tweets. This is currently available on iOS and for select users only. 

Here’s how. Start composing a Tweet, then you will see a waveform icon beside the camera icon. Tap it to record an audio message and share along with a written Tweet. “Each voice tweet captures up to 140 seconds of audio. Have more to say? Keep talking. Once you reach the time limit for a tweet, a new voice tweet starts automatically to create a thread,” Twitter said. 

However, there are a few limitations. You can only add audio to new, original Tweets, not Replies or Retweets with commentsYou also cannot add a custom image or video to your audio. Twitter says, “Your current profile photo will be added as a static image on your audio attachment and will not refresh if you update your profile photo.” 

YouTube is making their ads more shoppable 

Advertisers will soon be able to add browsable product images underneath ads and drive traffic directly to their product pages. With 70% of people claiming to have purchased a product after seeing it in a YouTube video, this new ad product could be a real game-changer.  

To start using this new shoppable ad format, you will need to sync your Google Merchant Centre feed with your YouTube video ads. More details here.

Instagram: Let the customers shop 

Instagram has already begun to further revolutionise online shopping. It’s all about guiding customers to their favourite products in a safe and familiar setting. To make this possible, Instagram shopping came into action a few years ago but currently you still have to leave the app to checkout. New possibilities are currently being tested to determine whether payment within Instagram itself is possible. The aim is to make the purchase process even faster and easier for the customer. With fully native checkout function on Instagram, users will be able to go from browsing to buying in even fewer steps. 

As always, the aim is to develop further. How the tool will be accepted by the users is still unknown and it remains to be seen if and in which countries the tool will be integrated. We will be watching closely to see how this develops.

Instagram is introducing Reels to rival TikTok 

The Facebook company wants to keep users in their own apps for as long as possible. That’s why they’ve started rolling out Instagram Reels, their answer to the increasingly popular short-form video app, TikTok Reels works in a similar way to TikTok and if Facebook has their way, they will gain new users through this feature. Since it is integrated into the Instagram app, it’s one less app people will need. 

Brazil was the first to test it, then it was introduced in Germany, and France. It was recently announced that they plan to roll it out to 50 more countries, including the US, UK and Japan, by early August.   

So far, influencers have noticed increased reach with these short-form videos. Funny quotes can be used to create comedy-like content, recipes and tutorials are short and snappy. As with TikTok, you can record and edit multi-clip videos with audio, various effects and new creative tools. We can’t wait to see if it matches TikTok’s success. 

Facebook is testing a new design for Pages without the Like count 

With more influencers and public figures currently turning to Facebook to connect with their audiences, it seems like the perfect time to test a new Page design. The revamped Page has a more intuitive layout that makes the bio, posts, and other information more easily accessible. The one feature that has had people talking is the missing Page Like count. Following Instagram’s removal of Post Likes, could this be the end of Facebook Page Likes too? 

This new design is being tested with a handful of actors, authors, bands, books and creators, as well as select Business Pages. They also have access to a re-designed News Feed that makes it easier to comment on posts as a Page. 

To find out more, check out the top 5 questions about this new Page design here.

The reality of WFH with Apple 

The tech giant’s latest long-form ad lasts about 7 minutes, showing what WFH is really like. It features ‘The Underdogs’, a group of 4 colleagues who are, like many of us, working from home and are tasked with to creating a prototype for a recyclable box. It‘s funnyalbeit rather dramatised, but most importantly does a great job at highlighting features that are commonly overlooked in each Apple product (did you know you can measure objects using your iPhone or iPad?). Watch it here.

Twitter showed its support for Juneteenth and the Black Lives Matters 

To commemorate Juneteenth, the holiday celebrating the emancipation of slaves in the US, Twitter decided to do more than share Tweets online. They took Tweets from several black authors and put them up on billboards in various US cities that have been central hubs of BLM protests. This was the company’s way of really amplifying the voices and perspectives of black people beyond their online platform — and what a powerful way to do it. As well as donating to various anti-racist charities, Twitter has also made Juneteenth a company holiday in America.

A key milestone for digital advertising 

It seems digital advertising has reached a new milestone. According to the Advertising Expenditure Forecast of the media agency Zenith, the digital share of global advertising expenditure is expected to reach 51%. This means that digital advertising would take the majority. 

Since the advertising industry has suffered from this year’s pandemic, it is forecast to improve again in 2021. The 5.8% increase predicted for this is primarily to be driven by major postponed events. 

It is assumed that people will become so accustomed to online shopping that many will continue to use it in the future, even once shopping without restrictions is reintroduced. According to an international study by Criteo’s online marketing experts, 53% of consumers have discovered at least one new form of online shopping in recent months that they want to stay with. 

According to Zenith, traditional retail will take months, if not years, to recover from this. Which of course means that companies will have to come up with new digital strategies to stay afloat.