July Social Media News


Instagram rolls out Ads in the Explore feed

With 50% of instagram accounts using the Explore feed everyday and 80% following at least one brand, Instagram is now introducing Explore ads for brands. The feature will be rolled out within the next couple of months and advertisers will easily be able to expand campaigns. 

Facebook announced launch of cryptocurrency

 

Facebook has announced the launch of its own cryptocurrency, Libra. The blockchain technology powered currency is set to launch in 2020. Facebook said this step will spread social good among financially challenged communities. The wallet will be available in Messenger, WhatsApp, and as a standalone app. 

LinkedIn rolls out new updates including new CTA buttons for Pages

LinkedIn have announced several new features for Pages, to help businesses of all sizes engage more with their community. Firstly, they’ve introduced new custom CTA buttons in addition to the already existing ‘Follow’ button. These include: Contact us, Learn more, Register, Sign up, and Visit Website. 

The second new feature is Community Hashtags. This allows businesses to associate their Page with relevant hashtags and join conversations revolving around those topics.  

Lastly, and perhaps most importantly, you can now edit Pages and posts on the mobile app. With more and more users on the mobile app, this is a huge improvement for businesses looking to increase activity and engagement on their Page. 

You can see a video demo of the updates here 

Pinterest introduces ‘Complete the Look’, a context-based complementary recommendation system 

A traditional image search on Pinterest returns results that are similar to the query image. Pinterest’s Visual Search team is now developing a new discovery system which recommends complementary visual results to help users ‘Complete the Look’. It will take context like an outfit, body type, season, indoors/outdoors, pieces of furniture, and the overall aesthetic of a room, to help users find shoes to go with a dress or cushions to match a sofa, for example. Together with their recent launch of Promoted Pins and Videos, this could make the inspiration platform an increasingly powerful advertising tool to help brands drive conversions. 

Campaign of the month 

McDonald’s Sweden create QR-enabled picnic blankets 

McDonald’s Sweden wanted to make it possible for people to enjoy a Big Mac outdoors this summer, without having a move an inch. So, they’ve created a QR-enabled picnic blanket, enabling customers to have their meal delivered to their location, whether that’s at the park, the beach or by the pool. You simply scan the QR code on the blanket which sends your location to your chosen delivery service (e.g. UberEats). The nearest McDonald’s branch will then prepare your order and deliver straight to you. The blankets aren’t for sale; they can currently only be won through their social media channels. This follows the success of McDelivery, Mcdonald’s home delivery service, and is a great example of fast food chains using mobile technology to make it even quicker and easier for people to enjoy their food. 


Simple and UK pop group Little Mix team up for anticyberbullying campaign 

Simple have teamed up with Little Mix to create a 60-second video for an anti-cyberbullying campaign. The aim of the campaign is to encourage those who are experiencing hate, trolling or bullying online or offline to seek help with partner charity, Ditch the Label. The video shows the girls covering up unkind words with kind ones. For the campaign hashtag, they’ve chosen #ChooseKindness, which ties in with their brand tagline, ‘Kind to Skin’. 

Watch the video here.  

Nike London celebrates England Women’s football team 

The sports brand has partnered with female MCs Little Simz, Lady Leshurr, and Ms. Banks to pay tribute to three of the Lionesses’ star players: Fran Kirby, Steph Houghton and Lucy Bronze. They created three short videos paying tribute to each player, using childhood photos and footage of game highlights with narration from the MCs. Amongst all the coverage of this year’s FIFA Women’s World Cup, it’s arguably one of the most personalised and inspiring campaigns.  

Pornhub unveils new genre of ‘pollinator porn’ to help save bees 

Pornhub has launched a series of “bee porn” videos on a site called “Beesexual”. The new channel features short videos of foraging bees, with voice-over by adult entertainment stars. The campaign aims to save the dwindling bee population. As part of the initiative, Pornhub will donate to bee-saving organisations.