The pressure on Mark Zuckerberg has started to bear fruit as Instagram expands its limited fact-checking test in the US from May. 45 third-party organisations will get involved to assess the truthfulness of content posted on the platform. Material rated as false will be hidden from the Explore and hashtag pages, and will receive an interstitial warning blocking the content. However, politicians are exempt from the fact checking, even if inaccurate. Instagram CEO Adam Mosseri stated that this is due to the fear that challenger candidates in need of promotion could be hurt.
A new “Try On” AR tech developed by Pinterest and powered by Lens allows users looking for beauty products to try on make-up when using the mobile Pinterest app. Starting now, users can open the Pinterest camera in Search, click “Try on” and find their favourite shade amongst brands like L’Oreal, NYX Professional and Urban Decay. The feature shows an impactful opportunity for brands as it moves Pinterest from an inspiration to a sales platform.
Live-function will be introduced to all LinkedIn Company Pages
Company Pages will soon be able to share live videos with their LinkedIn audience, the platform has announced. The feature will come with a stream targeting feature with third-party toolsRestream, Wirecast and Socialive to help pages reach the right audiences across different languages and locations.
Wildfire has won a Restaurant Marketer & Innovator award for The Jugged Hare
We are proud to announce that the ‘Call of the Wild’ campaign was named Integrated Campaign Of The Year award at Restaurant Marketer & Innovator awards 2020! Briefed to raise awareness of the restaurant and its revamped lunch menu amongst a new audience, we crafted a unifying brand campaign that covered a suite of experiences and social activations to match the different needs people have at different times of the day and week.
‘Call of The Wild’ was our overarching creative idea that was designed to inspire a year-long campaign of activity across different touchpoints including social, print, OOO and email. We kicked off the campaign with a plumasserie (the art of making exquisite objects from bird feathers) influencer event. It was hosted by Piers Atkinson, who has previously worked with high-profile artists such as Lady Gaga and Beyoncé.
Greenpeace and Wallace & Gromit creators release animated film to highlight world’s ocean crisis
Greenpeace UK has teamed up with Aardman, the creators of the much-loved Wallace and Gromit, to produce a short animated film called ‘Turtle Journey’.
The film tells the heart–breaking story of a turtle family’s journey home, through an ocean that’s hit by the devastating effects of climate change, plastic pollution, oil drilling and overfishing. Olivia Colman and Dame Helen Mirren are just a couple of names amongst the famous actors voicing the film’s characters.
With climate change becoming an increasingly hot topic across all industries, this is a great way to deliver an impactful message to people of all ages.
Watch the film here.