Real people. Everyday people. The man in the street. The mum at the school gate. The Facebook friend who is always the first to know, first to try, first to tell everyone else. The real influencers.
Our secret sauce? A unique algorithm built from our own, proprietary in-depth ethnographic and anthropomorphic research into consumer advocacy behaviour both offline (Word of Mouth) and online (Social).
We don’t use a panel (they are proven to be less effective). We don’t scour social media profiles (genuine brand influence is about more than connections and noise).
We individually identify and recruit early adopters of new products and real-world influencers at scale, within days. The people who start word of mouth in your category, matched to your target audience profile, from 1,000 to 100,000, connected to your story and your consumers.