Instagram has introduced yet another Stories tool, with selected users now seeing a new ‘Group Stories’ option. This allows users and their friends to collaborate on a private Story. This option is aligned with Instagram group chats, providing another way for users to engage and interact with group members.
The highly anticipated Pinterest trends report for next year is finally live, telling marketing experts around the globe what consumers want to try next. From low-waste lifestyles (+446%) to nature travel (+253%) to sea moss (+380%), it seems 2020 will be all about balancing environmental impact, busy lifestyles and mental health.
Find the full list here.
On the 3rd December (nicknamed ‘Giving Tuesday’), Facebook matched all donations up to $7 million that were made through Fundraisers and the ‘Donate now’ button. Facebook Stories now also has a Fundraiser sticker through which users can raise money for specific charities or personal fundraisers. Collectively, people have now raised more than $2 billion for charitable causes through Facebook!
It’s been in the pipeline for a while, but Snapchat have officially started testing Snapchat Scan ads — a new ad feature that will allow brands to take users on an AR-experience simply by scanning their logo. Coca Cola and McDonald’s will be the first brands to try out this new feature, which may also allow companies to offer their customers exclusive discounts and offers.
Fashion retailer Carlings introduced the world’s first AR T-shirt, using Instagram’s newest target-tracking AR which allows a T-shirt to show animated political statements. The design can be changed digitally to show a new animated message every day and then shared on social media. What’s more, for every unit sold, they will donate 10 euros to WaterAid. This is a great example of a brand that is making digital fashion accessible to the average consumer.
Check it out here.
Star Wars has come to Facebook’s Messenger app. The features include a chat theme, reactions, stickers and AR effects. They were created in partnership with Disney, to promote ‘Star Wars: The Rise of Skywalker’. The stickers and reactions allow users to express themselves using characters from the film. They also helped create a set of limited-edition AR effects to be used when taking photos, selfies or whilst on a video call.