This Christmas, Twitter has launched a video celebrating a man named John Lewis who since 2007 has owned the Twitter handle @JohnLewis and is repeatedly mistaken for the British department store every year. The video shows the man miles and miles away from the UK, patiently replying to tweets while sitting in his office. Using the hashtag #NotARetailStore, Twitter’s video not only spreads a festive spirit but also invites users to “join the conversation” and make John Lewis a cult hero.
Watch the video here: https://youtu.be/l5e_AKrc7tk
If (like some of us at TSP) you still haven’t done your Christmas shopping, turn to Instagram for inspiration. The social platform has launched three new features to help users find the right gift and buy easily in a few clicks.
Save to shopping collection:
This feature allows users to save tagged products to a shopping list or wish list that can be accessed via the user’s profile.
Shop on business profile:
The “shop” tab already existed on business profiles but was recently redesigned so users can see all the information available on each product available from their favourite brand.
Shopping in feed video:
Users can now click on the “shop” icon on videos to see all the products featured and their price.
At the moment, users still have to leave the Instagram app to buy but no doubt Instagram is looking into offering an integrated e-commerce solution in the future.
Pinterest gift guide
Together with retailers like Etsy, Lowe and Kohls, Pinterest has launched a new special gift-finding tool that will help users find gifts related to their loved one’s interests. Etsy’s gift finder comes as a virtual gift tag where users can specify further the type of gift they’re looking for. Kohl’s gift finder is in the shape of a snow globe and users can shake their device in order to switch between gifting options.
Google helps small businesses for Christmas
As the Christmas season is in full swing, it can be hard for small businesses online or on the high street to cut through the noise. The “Small Thanks” hub created by Google helps small businesses create advertising and social posts in a few clicks. Business owners simply need to add the name of their business for Google to generate marketing material, from review templates to Gifs.
Visit the website here: https://smallthanks.withgoogle.com/
Snapchat introduces lens challenge
After TikTok and Instagram, Snapchat has now jumped on the challenge wagon, kicking off with the Christmas-themed “Jingle Bells” lens, where users can submit their own video to Gwen Stefani’s challenge Story. The introduction of challenges on Snapchat follows a trend from 2018 where the biggest and most successful challenge has been “In My Feelings” on TikTok, where users would create videos with their dancing version of the song by Drake.
Iceland and Greenpeace: a Christmas campaign made for social
In a surprising and smart move, Iceland ditched the usual Christmas campaign in favour of a campaign previously launched by Greenpeace. The frozen food retailer only added their logo and a message about removing palm oil from their products to a video highlighting the destructive effect that palm oil manufacturing has on the endangered orangutans.
Accused of being too political by the advertising regulator “Clearcast”, the ad was banned before being shown on TV, sparking public outrage, the creation of an online petition and grabbing the attention of the press.
The unconventional ad has certainly been a success for Iceland who generated more views than John Lewis and Elton John, a week after launch, and was shared by high profile celebrities such as James Corden. The retailer also amplified the campaign with a stunt in London that saw a lonely animatronic orangutan clinging onto a Christmas tree and wandering around the city.
Ever heard of Insta Novels? The New York Public Library’s new campaign brings classic books to Instagram through Stories. The simple idea is to make classics available to everyone, bringing the likes of Alice’s Adventures in Wonderland and Franz Kafka’s Metamorphosis back to life.
Head to the New York Public Library’s account to watch the stories > https://www.instagram.com/nypl/