A new partnership by TikTok and Giphy will allow users to add animated stickers into TikTok posts. When hitting the Giphy button, users can add newly created stickers that echo popular memes and hashtags. Right now, this feature is only available for personal accounts but it’s certainly something brands might have access to in the future, especially if they are looking to create bespoke stickers.
New creator shows by Snapchat
Snapchat is launching a new feature called ‘Creator Shows’, which are hosted by celebrities like Serena Williams, Arnold Schwarzenegger and Kevin Hart, as well as several online stars. The first-person shows are designed around each individual star on themes such as beauty, fitness, fashion and more. Schwarzenegger is said to be hosting ‘Rules of Success’ where he provides motivational advice in a show called “Rules of Success” whilst online star Jordyn Jones will be unboxing retro toys in a series called ‘Throwback Toys’.
Facebook introduces ‘Slideshow’ option to iOS app to get more people posting Facebook Stories
In addition to bringing Stories to the top of the News Feed, Facebook is now introducing a Slideshow option to the iOS app to make it even easier for users to post Stories. You can simply select multiple images to create a Slideshow that will play as frames in a Story. Although this is already possible, the new option makes it easier, particularly for older and less experienced Facebook users. This is part of Facebook’s push to make Stories “the most common way that people share across all social apps,” as previously said by Mark Zuckerberg.
Pinterest is introducing Mobile Ad Tools, a feature that lets marketers create and manage ad campaigns from their mobile devices. Mobile Ad Tools offers simplified ad creation with consolidated targeting, making it easier for advertisers to set up Promoted Pins.
Fast-food chain Jack in the Box has partnered with Snapchat to launch a filter that allows users to create and customise their very own burger. Once the burger has been created and named, clicking a button within the lens starts the contest submission process. One lucky winner will have his or her burger creation featured on the Jack in the Box menu and will receive a gift card.
Luxury car brand Infiniti launched a new Instagram Stories experience that allows users to virtually drive its new Q60 coupe around a racetrack, using the ‘Quick Reactions’ option. Once placed behind the wheel, users are presented with a series of quiz questions, where they get to select their next action as they put the pedal to the metal.
Bacardi is using YouTube for a new social campaign. The spirits brand has ‘hacked’ YouTube by taking beats from its branded music video ‘Make It Hot’, stringing them together and asking people to create their own remix of the song, using YouTube’s ‘Fast Forward’ function which lets users skip to different parts of a video.